Privacy Policy

Effective Date: December 7, 2017

Last Updated: December 7, 2017

Our Commitment to Privacy

Thank you for visiting this website (this “Site”), which is owned by Baekgaard USA, LLC. ("Baekgaard"). Your privacy is important to us. To keep you informed, we provide this Privacy Notice (this “Notice”) explaining our online information practices and the choices you can make about the way your information is collected and used. To make this Notice easy to find, we make links available to it on our homepage and at points where Personal Information may be requested. Baekgaard reserves the right to change, modify, add to or remove portions of this Notice at any time. Please check this page periodically for any changes. If material changes are made to this Notice, Baekgaard will post a statement to that effect on the first page of this Privacy Notice. Privacy Notice changes will apply to the Personal Information collected from the Effective Date of the revised Privacy Notice to Baekgaard's Site. Baekgaard will always apply the version of the Privacy Notice under which your information was collected, unless we obtain your prior consent.

Scope of This Notice

This Notice applies only to information collected through this Site. This Notice does not apply to information collected through other channels, such as in person, on paper, or by phone.

Your Consent

By using this Site, you are consenting to the collection, use, disclosure, and transfer of your information as described in this Notice. If you do not consent to the collection, use, disclosure and transfer of your information as described in this Notice, you may not use this Site.

Information We May Collect


Personal Information

Baekgaard collects Personal Information that our visitors manually provide using their mouse, keyboard, mobile touch-screen, or otherwise. We also collect information you provide when you register with this Site, log on to your account, or enhance your profile on this Site by choosing to automatically populate the requested data fields with information you previously provided to a third-party social media platform (such as Facebook or Twitter).

"Personal Information" may include (but is not necessarily limited to) your name, billing address, shipping address, email address, phone number, mobile device number, birth date, credit card account data and other purchasing information. You may also provide us with photographs or other video/media content which may contain Personal Information. Unless specifically stated, we do not require this information to obtain access to our Site. The Personal information we collect is used by Baekgaard and our third party partners for the purposes enumerated below and on our Site:

  • Consumer Purchases: We use your Personal Information to process your orders and administer your account. You may always refuse to provide your Personal Information, but this may lead to our inability to provide you with certain products or services. When you make a purchase with Baekgaard online, you are automatically registered for our email marketing program, described below.
  • Customer Service: On some pages our visitors can submit comments or ask questions. We also collect Personal Information when you send us emails containing questions or requests. While we retain information in our customer service database in order to provide better service to our customers, we only save Personal Information associated with questions, comments, and requests in this database in order to respond to those questions and requests, and to better serve you when responding to any questions or requests you may have in the future.
  • Catalog Requests: The names and mailing addresses submitted by visitors who request a printed catalog are used to mail the catalog and may also be shared with your Favorite Store, or with our marketing partners to provide you with additional information or products we think may be of interest to you. If you would like to remove your name and address from our catalog mailing list, please send an email to Please include your full name, email address and phone number in case we have questions. Please allow a reasonable period of time for your request to be processed.
  • Emails: Some of our pages allow visitors to register to receive periodic emails from us. Any promotional email you receive from Baekgaard will provide a link that will allow you to "unsubscribe" from this informational service at any time. You may not unsubscribe from transactional emails, such as emails confirming your purchase.
  • Accounts: When you register with us, Baekgaard collects Personal Information in order to save preferences and Wish List information. This provides you with a personal experience when you use our Site. You may review and edit your Personal Information at any time by logging in to your account or may request changes by contacting us at
  • Email a Friend: There are some features on our Site that may require visitors to enter another person's Personal Information and/or email address in order to use the feature. Visitors are responsible for obtaining the consent of any third party prior to entering the Personal Information of such third party. We only use this information to allow visitors to share certain Site content with friends.
  • Discussion/Social Networking Forums: Our Site may offer discussion forums, message boards, social networking opportunities, chat pages and other public forums or features in which you may provide Personal Information, materials and related content. If you submit Personal Information when using these public features, please note that such Personal Information may be publicly posted and otherwise disclosed and used without limitation or restriction, even after you have deleted or edited your Personal Information.

Offers, Surveys and Promotions: Baekgaard or our third-party vendors may use your Personal Information to notify you about special offers, promotions, news and surveys that may be of interest to you. On occasion, we also may send information or offers to you on behalf of other Baekgaard entities. These notifications may be sent via email or text messages. Please note that Baekgaard will not send any text messages to your mobile device without first obtaining your prior, express, written consent to receive such messages. You may opt-out of receiving these notifications at any time by following the instructions set forth below in the Opt-Out section of this Privacy Notice or as set forth in the SMS Terms of Service, or by following the instructions in the notification.

If you prefer not to receive the information or offers described above, please 1) follow the instructions in the email to "unsubscribe;" 2) write to us at Baekgaard Customer Service, 12420 Stonebridge Road, Roanoke, Indiana 46783; or 3) send an email to, and we will remove your name from our email mailing list. Please include your full name, email address and phone number in case we have questions. It may take several days to process your instructions, and you may receive messages after submitting your instructions.

  • Our Marketing Strategies. Baekgaard may use your Personal Information to better understand your needs and interests and to improve our marketing and promotional efforts or products and services.
  • Security, Credit, or Fraud Prevention: Baekgaard may use your information to protect its rights or the rights of others, to comply with the law, a court order, or a subpoena, or to protect the security of our Site or its terms of use.

Non-personal Information

Baekgaard collects a variety of non-personal information, such as information about the operating system on your computer, the type of web browser you are using, your IP address, and the links you followed to enter and leave the Site. This information is not, in and of itself, personally identifiable and is collected automatically via the use of cookies (small computer files saved on your hard drive) and other standard web technology by Baekgaard or a third party. However, we may combine non-personally identifiable information with other information in an attempt to identify you or we may combine it with information that does identify you.

Baekgaard's web servers collect the domain names of visitors to our Site, however, they do not recognize individual email addresses. Aggregate information showing the IP addresses and/or domain names of visitors, the number of visits, average time spent on the Site, pages viewed, etc. is collected and used only for internal review to measure the overall use of our Site and provide direction for its continuous improvement. This information is not sold to or shared with other organizations for commercial purposes.

Information Collected Automatically

Baekgaard, its Service Providers, and/or Third-Party Services may also automatically collect certain information about you when you access or use the Site (“Usage Information”). Usage Information may include IP address, device identifier, browser type, operating system, information about your use of the Site, and data regarding network connected hardware (e.g., computer or mobile device). Except to the extent required by applicable law, or to the extent Usage Information is combined by or on behalf of Baekgaard with Baekgaard-Collected PI, Baekgaard does not consider Usage Information (including, without limitation, unique device identifiers) to be Personal Information or Baekgaard-Collected PI.

The methods that may be used on the Site to collect Usage Information include:

  • Log Information: Log information is data about your use of the Site, such as IP address, browser type, Internet service provider, referring/exit pages, operating system, date/time stamps, and related data, and may be stored in log files.
  • Information Collected by Cookies and Other Tracking Technologies: Cookies, web beacons (also known as “tracking pixels”), embedded scripts, location-identifying technologies, fingerprinting, device recognition technologies, in-app tracking methods and other tracking technologies now and hereafter developed (“Tracking Technologies”) may be used to collect information about interactions with the Site or e-mails, including information about your browsing and purchasing behavior.
    • Cookies

      Cookies allow us to tailor the Site to better match your interests and preferences. With most internet browsers or other software, you can erase cookies from your computer hard drive, block all cookies or receive a warning before a cookie is stored. Please refer to your browser instructions to learn more about these functions. If you reject cookies, functionality of the Site may be limited and you may not be able to take advantage of many of our Site's features.

      In addition to the cookies Baekgaard delivers to your computer or mobile device through our Site, certain third parties may deliver cookies to you for a variety of reasons.

      Other third parties may deliver cookies to your computer or mobile device for the purpose of tracking your online behaviors over time and across nonaffiliated websites and/or delivering targeted advertisements either on our Site or on other websites. The Site may associate some or all of these types of cookies with your devices.

    • Web Beacons ("Tracking Pixels")
      Web beacons are small graphic images, also known as “Internet tags” or “clear gifs,” embedded in web pages and e-mail messages. Web beacons may be used, without limitation, to count the number of visitors to the Site, to monitor how users navigate the Site, and to count content views.
    • Embedded Scripts
      An embedded script is programming code designed to collect information about your interactions with the Site. It is temporarily downloaded onto your computer from Baekgaard’s web server, or from a third party with which Baekgaard works, and is active only while you are connected to the Site, and deleted or deactivated thereafter.
    • Location-identifying Technologies
      GPS (global positioning systems) software, geo-filtering and other location-aware technologies locate (sometimes precisely) you for purposes such as verifying your location and delivering or restricting content based on your location.
    • Fingerprinting.
      Collection and analysis of information from your device, such as, without limitation, your operating system, plug-ins, system fonts, and other data, for purposes of identification and/or tracking
    • Device Recognition Technologies.
      Technologies, including application of statistical probability to data sets, as well as linking a common unique identifier to different device use (e.g., Facebook ID), which attempt to recognize or make assumptions about users and devices (e.g., that a user of multiple devices is the same user or household)
    • In-App Tracking Methods
      There are a variety of Tracking Technologies that may be included in mobile applications, and these are not browser-based like cookies and cannot be controlled by browser settings. Some use device identifier, or other identifiers such as “Ad IDs” to associate app user activity to a particular app and to track user activity across apps and/or devices.

Tracking Technologies Generally

Regular cookies may generally be disabled or removed by tools available as part of most commercial browsers, and in some instances blocked in the future by selecting certain settings. Browsers offer different functionalities and options so you may need to set them separately. Also, tools from commercial browsers may not be effective with regard to Flash cookies (also known as locally shared objects), HTML5 cookies, or other Tracking Technologies. For information on disabling Flash cookies, go to Adobe’s website. Please be aware that if you disable or remove these technologies, some parts of the Site may not work and that when you revisit the Site your ability to limit browser-based Tracking Technologies is subject to your browser settings and limitations.

Some App-related Tracking Technologies in connection with non-browser usage (e.g., most functionality of a mobile app) can only be disabled by uninstalling the app. To uninstall an app, follow the instructions from your operating system or handset manufacturer.

Analytics and Advertising Tracking Technologies

In addition, if you would like to opt-out of having interest-based information collected by certain entities during your visits to our Site or other websites, please click here. You will be directed to an industry-developed website that contains mechanisms for choosing whether each listed entity may collect and use data for online behavioral advertising purposes. It may be that some of the third parties that collect interest-based information on our Site do not participate in the industry-developed opt-out website, in which case the best way to avoid third-party tracking of your online behaviors may be through your browser settings and deletion of cookies. Baekgaard is not responsible for effectiveness of, or compliance with, any third-parties’ opt-out options or programs or the accuracy of their statements regarding their programs.

Sharing of Information

Except as set forth in this Notice, we do not share your Personal Information unless you have given us permission to do so, for example, by checking the box allowing us to share your Personal Information with your Favorite Store, or by checking the box allowing us to share your Personal Information with our marketing partners.

At times, we employ other companies and individuals to perform certain functions on our behalf. Examples include removing repetitive information from customer lists, analyzing data, providing marketing assistance, sending emails and text messages and processing credit card payments. In the scope of providing services on behalf of Baekgaard, these third parties may have access to your Personal Information. Using contractual or other arrangements, Baekgaard will ensure that these agents, contractors and third-party service providers, who may receive Personal Information in the course of providing services to Baekgaard, will protect the Personal Information in a manner consistent with the principles set out in this Privacy Notice and as required by law.

Baekgaard may also disclose Personal Information to conform to or comply with the law or where such disclosure is necessary to protect our Site, our company, our employees, our Site visitors, or the general public.

If Baekgaard is involved in a sale or transfer of all or a substantial portion of its business assets, information about you may be among the transferred assets. Any third party to whom we sell or transfer assets will have the right to continue to use your Personal Information in the manner described in this Privacy Notice.

International Transactions and Personal Information

For orders to be shipped internationally, Baekgaard partners with Borderfree, Inc. Information about Borderfree’s privacy practices may be found at Borderfree is contractually obligated to only use information provided by Baekgaard to process your international order, and will not sell, transfer, or otherwise use your Personal Information.

If you select international shipment of your order, you will be redirected to Borderfree’s check-out page. Baekgaard will provide your name, address, and contact information to Borderfree, which will then collect your payment information and any other Personal Information needed to complete your order. Once you place your order, you will be asked to confirm whether you would like to receive future marketing communications from

Upon approval of your order, Borderfree will be responsible for billing your credit card, collecting and remitting any taxes and duties, and delivering the product(s) to you. As the merchant of record, Borderfree operates under its own terms and conditions to which you must agree in order to complete the transaction. Once you have agreed that Borderfree may transfer your Personal Information to Baekgaard, that data is protected by this Privacy Notice and you consent to the transfer and storage of that information to Baekgaard’s servers in the United States. Any data you provide directly to Baekgaard while on is controlled and processed by Baekgaard. Any data you provide during check-out is controlled and processed by Borderfree.

Customers shipping internationally may contact Baekgaard at if they have questions, complaints, or comments about this Privacy Notice.


For European Union Citizens

For the purpose of European Union data protection laws, the data controller is Baekgaard USA, LLC. You may contact us at

Under European Union data protection laws you have the rights to:

  • withdraw your consent to the processing of your personal data (this will not affect our right to process your personal data up until such time as you provide us with notice that you no longer consent);
  • request us not to process your personal data for marketing purposes (including profiling to the extent that it is related to our marketing activities). We will provide you with appropriate choices to opt-in or opt-out as set out above. You can also exercise the right at any time by contacting us at the following
  • access your personal data and request us to rectify any inaccurate personal data that we may hold;
  • request us to erase personal data where: it is no longer necessary for us to hold such personal data; you no longer consent to the processing of your personal data; your personal data has been unlawfully processed; we are otherwise required by law to erase your personal data
  • be informed of any automated decision making processes using your personal data, including the logic involved in such processes;
  • make a complaint with the national data protection authority in the country where you are based.

Where We Store Your Personal Data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. By submitting your personal data, you agree to this transfer, storing or processing.

Privacy of Children

Pursuant to the Children’s Online Privacy Protection Act, we do not knowingly collect, use or disclose personal information from or about visitors to our Site under 13 years of age. If you are under the age of 13, you can use this Site only in conjunction with your parent’s or guardian’s permission. Only visitors who are 18 years or older may purchase products from, participate in activities offered on, register or create an account or profile, or otherwise use the services on our Site.

The Site is intended for a general audience and not directed to children less than 13 years of age. Only visitors who are 18 years or older may purchase products from, participate in activities offered on, register or create an account or profile, or otherwise use the services on our Site. Baekgaard does not intend to collect personal information as defined by the U.S. Children’s Privacy Protection Act (“COPPA”) (“Children’s Personal Information”) in a manner that is not permitted by COPPA. If we obtain knowledge that we have collected Children’s Personal Information in a manner not permitted by COPPA, we will remove such data to the extent required by COPPA.

Any California residents under the age of eighteen (18) who have registered to use the Site, and who posted content or information on the Site, can request removal by contacting Baekgaard at, detailing where the content or information is posted and attesting that you posted it. Baekgaard will then make reasonable good faith efforts to remove the post from prospective public view or anonymize it so the minor cannot be individually identified to the extent required by applicable law. This removal process cannot ensure complete or comprehensive removal. For instance, third-parties may have republished or archived content by search engines and others that Baekgaard does not control.

Retention of Information

Baekgaard retains information collected through our Site for as long as the information is relevant to our business purposes or as permitted by applicable law, unless you request deletion of your Personal Information, in which case we will take reasonable steps to comply with your request. Please keep in mind that Baekgaard cannot delete information which you have shared with others through discussion/social networking forums.

Our Commitment to Data Security

Baekgaard employs appropriate physical, electronic, and organizational safeguards, such as PCI-DSS industry standards, to protect the confidentiality and security of our online visitors' Personal Information. We use Secure Sockets Layer (SSL) encryption technology to protect credit card data transmission during online store purchases.

Although we use reasonable measures to help protect your information, including against unauthorized use or disclosure, we cannot guarantee the security of information provided over the Internet or stored in our databases and will not be responsible for breaches of security beyond our reasonable control.

How You Can Access, Correct or Delete Your Personal Information

Visitors may review and modify Personal Information stored by Baekgaard by accessing their account. Stored Personal Information does not expire and is retained until you request that it be deleted from our database (as permitted by applicable law and subject to any limitations described in this Notice). If you would like to remove your name and Personal Information from our records, please contact us using the information provided below.

Your Choices

In General. We respect your right to make choices about the ways we collect, use, and disclose your information. This Notice describes some of your choices, such as your choice to opt out of receiving “cookies.” We may ask you to indicate your choices at the time and on the page where you provide your information.

Email preferences. You can opt out of promotional emails we send to you. If you wish to stop receiving promotional emails, simply select the “unsubscribe” link located at the bottom of each communication.

Text preferences. You can opt-out from receiving text messages from us by following the instructions on text messages that you receive from us. In addition, with text messages, you can opt-out by replying STOP at any time and you can receive assistance by replying HELP.

Do Not Track Mechanisms. California law requires this Notice to address how we respond to any “Do-Not-Track (‘DNT’) signal” delivered by your browser. Because of the changing state of technology and indecision within the industry regarding the meaning of DNT signals, we do not make any guarantee that we will honor DNT signals. For more information on Do Not Track, you may visit

Previously Expressed Preferences. You may be able to change through your account previously expressed preferences regarding how we use your information. Otherwise, please contact us using the information provided below.

Third-Party Content, Third-Party Services, Social Features, Advertising and Analytics

The Site may include hyperlinks to, or include on or in connection with, the Site (e.g., apps and plug-ins), websites, locations, platforms, applications or services operated by third parties (“Third-Party Service(s)”). These Third-Party Services may use their own cookies, web beacons, and other Tracking Technology to independently collect information about you and may solicit Personal Information from you.

Certain functionalities on the Site permit interactions that you initiate between the Site and certain Third-Party Services, such as third party social networks (“Social Features”). Examples of Social Features include: enabling you to send content such as contacts and photos between the Site and a Third-Party Service; “liking” or “sharing” Baekgaard’s content; logging in to the Site using your Third Party Service account (e.g., using Facebook Connect to sign-in to the Service); and to otherwise connect the Site to a Third-Party Service (e.g., to pull or push information to or from the Service). If you use Social Features, and potentially other Third-Party Services, information you post or provide access to may be publicly displayed on the Site or by the Third-Party Service that you use. Similarly, if you post information on a third-party service that references the Site (e.g., by using a hashtag associated with Baekgaard in a tweet or status update), your post may be used on or in connection with the Site or otherwise by Baekgaard. Also, both Baekgaard and the third party may have access to certain information about you and your use of the Site and any Third-Party Service.

Baekgaard may engage and work with Service Providers and other third parties to serve advertisements on the Site and/or on third-party services. Some of these ads may be tailored to your interest based on your browsing of the Site and elsewhere on the internet, sometimes referred to as “interest-based advertising” and “online behavioral advertising” (“Interest-based Advertising”), which may include sending you an ad on a third party service after you have left the Site (i.e., “retargeting”).

Baekgaard uses Google Analytics, and may use other Service Providers as well for analytics services. These analytics services may use cookies and other Tracking Technologies to help Baekgaard analyze Service users and how they use the Site. Information generated by these services (e.g., your IP address and other Usage Information) may be transmitted to and stored by these Service Providers on servers in the U.S. (or elsewhere) and these Service Providers may use this information for purposes such as evaluating your use of the Site, compiling statistic reports on the Service’s activity, and providing other services relating to Site activity and other Internet usage.

Except to the extent Baekgaard combines information from Service Providers, Third-Party Services, or other third parties with Baekgaard-Collected PI, in which case Baekgaard will treat the combined information as Baekgaard-Collected PI under this Privacy Policy, data obtained by Baekgaard from a third party, even in association with the Site, is not subject to Baekgaard’s limitations regarding Baekgaard-Collected PI under this Privacy Policy, however such data remains subject to any restrictions imposed on Baekgaard by the third party, if any. Otherwise, the information collected, stored, and shared by third parties remains subject to their privacy policies and practices, including whether they continue to share information with Baekgaard, the types of information shared, and your choices on what is visible to others on third-party services.

Baekgaard is not responsible for and makes no representations regarding the policies or business practices of any third parties, including, without limitation, analytics Service Providers and Third-Party Services associated with the Site, and encourages you to familiarize yourself with and consult their privacy policies and terms of use.

This Site Is Hosted on Servers Located in the United States.

Baekgaard is a U.S. corporation. The servers that support this Site are located in the United States. While it is in our possession, your information will generally be stored in Baekgaard databases or databases maintained by our third-party service providers on servers and data storage devices located in the United States. U.S. data protection laws may not provide as much protection as the data protection laws in force in some other countries, however, we will process your information in accordance with this Notice no matter where our data is stored. If you are located in a country outside the United States, by using our Site you consent to the transfer of your information to the United States.

Your California Privacy Rights

We may from time to time elect to share certain “personal information” (as defined by California’s “Shine The Light” law) about you with third parties for those third parties’ direct marketing purposes. California Civil Code Section 1798.83 permits California residents who have supplied personal information, as defined in the statute, to us to, under certain circumstances, request and obtain certain information regarding our disclosure, if any, of personal information to third parties for their direct marketing purposes. If this applies, you may obtain the categories of personal information shared and the names and addresses of all third parties that received personal information for their direct marketing purposes during the immediately prior calendar year (e.g. requests made in 2017 will receive information about 2016 sharing activities). To make such a request, please provide sufficient information for us to determine if this applies to you, attest to the fact that you are a California resident and provide a current California address for our response. You may make this request in writing at:

Baekgaard Customer Service
12420 Stonebridge Road
Roanoke, Indiana 46783

Any such request must include “California Privacy Rights Request” in the first line of the description and include your name, street address, city, state, and ZIP code. Please note that we are only required to respond to one request per customer each year, and we are not required to respond to requests made by means other than through this e-mail address or mail address.

Questions/Contact Us

If you have questions about the Site, the collection of information that occurs on our Site, or this Privacy Notice, please contact us at:

Baekgaard Customer Service
12420 Stonebridge Road
Roanoke, Indiana 46783
or or (260) 207-5117.

Please include your full name, email address and phone number in case we have questions.