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Danish
Born
American
By Design
Peer Baekgaard in 1951
Peer Baekgaard on his voyage from Denmark to America in 1951

Danish Born, American By Design

In 1951, a young Danish immigrant named Peer Baekgaard came to New York City with $127, a few hand-carved toy boats, and one big dream. With only a limited grasp of the English language—and a tenacity he learned fighting in the Danish underground during World War II—he managed to sell his boats to FAO Schwarz, and a unique giftware business was born.
This combination of ingenuity and can-do spirit lives on in every piece we create.
Peer’s legacy continues today with a new line of contemporary designs for businessmen and students alike. Peer liked to say he was “Danish by birth, American by choice.” This combination of ingenuity and can-do spirit lives on in every piece we create.
Products
Classic Collection
Classic Collection

Our Classic Collection continues Peer Baekgaard’s legacy of combining Danish design sensibility and American style. The pieces are constructed with durable cotton canvas or brushed microfiber. The entire collection is trimmed with Italian leather. All cotton canvas pieces feature our signature orange lining, and the brushed microfiber pieces are lined with soft tattersall.

Receive a lookbook and view our full Classic Collection

Team Pride Collection
Team Pride Collection

Our Team Pride Collection takes six of our favorite pieces and adds eight distinctive color combinations to the shoulder straps or webbing. With these colors, you can show your passion for a favorite school or sports team wherever you go. Available with select pieces in Desert or Midnight Navy.

Receive a lookbook and view our full Team Pride Collection